I'm Jamie Fiorda.
I build world-class marketing teams that drive revenue through highly-informed product marketing, data-driven growth marketing, and cross-functional alignment.
I'm available for fractional CMO, consulting, and full-time roles.
My mission is to help your company drive growth efficiently.
EXPERTISE
SELECT SKILLS
Diversity, equity, & inclusion
Operational rigor
Operating model development
Organizational design
Individual growth & team success
Product-market fit
Positioning & messaging
Launches & releases
Competitive intelligence
Business value assets
Ideal customer profiles (ICP)
Intent-based marketing
Integrated marketing strategy
Targeted sales plays
GTM optimization & alignment
EXPERIENCE
SHAPED BY MARKET LEADERS AND PASSIONATE ABOUT LEARNING
MARKETING STRATEGY-DRIVEN SALES & OPERATIONAL SUCCESS
Talend
Remote (WA)
Joined as VP Product Marketing and established a world-class team; promoted to CMO to address pipeline challenges. Developed vision, operating model, and alignment to exceed pipeline goals within 12 months. Acquired by Qlik in May 2023.
INNOVATIVE AI PRODUCT LAUNCHES LEADING TO REVENUE GROWTH
Salesforce
Remote (WA)
LESSONS OF SCALE & LEADERSHIP
Led Salesforce's 1st AI launch, Sales Cloud Einstein. Won awards, participated in HiPo exec training track, led product marketing team in designing new solution packages and marketing strategies.
Microsoft
Redmond, WA
Led functions including analyst relations, competitive intelligence, and product owner in the WW Dynamics CRM product marketing. Won two Internet Marketing Association awards. Built top compete program within company; led GTM strategy & execution for all of Dynamics in the US subsidiary.
DATA, PREDICTIVE ANALYTICS, CUSTOMERS, & PRODUCT MARKETING
Oracle, E.piphany, and PeopleSoft
Chicago, IL and Bay Area, CA
Moved to CA to join company co-founded by Steve Blank; experienced 1st IPO. Led product marketing for real-time predictive analytics & decisioning products; flourished alongside amazing colleagues.
“As a brilliant analytical thinker and problem solver, Jamie consistently approached challenges with a strategic mindset, leading to solutions that had a broader impact on the organization.”
Chris Taylor, VP Corporate Marketing, Talend
CONTACT
I build world-class marketing teams that drive revenue through highly-informed product marketing, data-driven growth marketing, and cross-functional alignment. Let's connect to discuss how we can elevate your business together.
Or, book time on my calendar directly.